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The Averillís Sharper Uniforms Story




Hi, Iím Averill Bromfield, founder and owner of Averillís Sharper Uniforms, which I started in 2003 (Iím on the left in the photo with a customer at the New York Restaurant Show). I live in Weston Massachusetts with my wonderful wife, three children, and two dogs.

Never in my wildest dreams did I ever think I would be making my living in the hospitality uniform industry. I spent 25 years in the corporate world managing voice and data networks. After being laid off when the dot-com bubble burst, I started a cutlery sales and sharpening business for local restaurants in the Boston area. Hence, The Sharper Knife, Inc. was born!

The business was growing, but not fast enough to support our family. Fortunately, on a customer visit, an Executive Chef asked me if I could source red pepper baggy chef pants. I then sourced uniforms from a few chef uniform companies and was soon selling a full line of kitchen uniforms, chef coats, chef pants, aprons, and head gear.

During this time I had the beginnings of a website that was marketing knives and kitchenware. I then picked up a line of high-end French chef coats and soon after, the kitchen apparel line was added to the website. All this time I was calling on greater Boston and New England restaurants, selling out of the back of my car, I would visit up to six customers per day, boy, that was hard, hard work!

Iíll never forget the time a Country Club was not happy with the sharpness of their knives. It turned out the manufacturer had made the blades of the knives too thick, and they would not hold their sharp edge. The Country Club chef replaced us with their former knife sharpener, and as I was carrying our knives out of the account, I cut my finger, and was dripping blood everywhere. As you can imagine, this was quite a low point for me in the business. Fortunately, I can laugh about this tale today.

Things then turned around on another restaurant visit when one restaurant owner asked if I could supply server bib aprons with his company logo embroidered on the front of the apron. Again, I did some more research and was able to source waitstaff uniforms from U.S. manufacturers, and I also found a local embroidery shop. As I approached additional restaurants I started to meet with the front of the house personnel, specifically the General Managers, and waitstaff uniforms began to move very well. These server uniforms were then also added to the website, and the name of the company changed to Averillís Sharper Uniforms! Soon I rounded out our product line to consist of hospitality uniforms. Not only was I marketing to restaurants, but now I targeted Resort Hotels, Country Clubs, Casinos, and Security Firms.

For Resort Hotels I was able to source uniforms for:
  • Front Desk
  • Restaurant and Banquets
  • Housekeeping
  • Maintenance
  • Valet
As business began building locally and on the web, I soon hired a book keeper and interns to help support our customerís needs. During this time we became quite knowledgeable about all our hospitality garments, their fabrics, durability, and care maintenance. We soon took on a full line of 70 unique style restaurant and server aprons that are proudly made in the USA. All during this time we built up wonderful relationships with our customers and they came to trust us as their source for hospitality uniforms.

I was then invited by a local Boston TV show, The Phantom Gourmet, to help put together a Restaurant Fashion show for one of their episodes. We called our local customers, and they were more than happy to be part of the show. The show featured our customerís waitstaff uniforms and server uniforms, and yours truly was in the show as the commentator, describing the uniforms as the servers went down the runway. It was a fun time, and, more importantly, I was able to bond further with our customers.

We started to dramatically increase the amount of resources we placed into our web commerce, and did a complete redesign of the website. It paid off in spades, and we were soon selling hospitality uniforms throughout the USA, Canada, Caribbean Islands, and even locations in Europe. Every year we are now showing the uniforms at various trade shows, New England Food Show, Maine Restaurant Show, and the CMAA Country Club Golf Show. We now not only ship to all 50 US states, but we ship internationally to the world!

Every day I wake up and look forward to satisfying our customers 110%, we will always make our customers #1!

I hope you enjoyed my story, my goal is to provide you with quality cost effective uniform solutions which will increase the professional appearance of your organization. I would love to hear from you with your thoughts on how we can improve our uniform product selection and/or customer service, please e-mail me at averill@sharperuniforms.com

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Customers Say...

I decided to buy through your company because you, and your staff were prompt and pleasant to deal with, and I felt more confident that the order would be processed correctly based on the positive nature of that interaction.

Tyler, Idaho

Thank you so much for your assistance with our order in November. We had such a great first-time experience with Sharper Uniforms, that we would like to use you again to place an order for our summer polos

Rebecca, Reston

I wanted to let you know how grateful I was for your superb customer service. I found a lot of unanswered calls and unreturned emails diving into the uniform provider industry. You were the shining exception. Delivering what I asked for quickly and professionally. As I said on the phone, your blazer was my first choice.

Daniel, Austin

Thank you so much! The sizes that you sent in the sweater vests worked out perfectly, and the color ended up being awesome!

Leesa, Raleigh

Placed an initial order for 6 aprons to see if we would like them. Well - placed 2 more orders right away. Superb quality, love the colors (we've been looking for hot-pink for a long time) speedy delivery We couldn't be more pleased!

Samantha, Los Angeles

The women's and men's server shirts are fantastic, we really like the Cafe shirt model

Ginny, NYC

Great selection of restaurant uniforms, and nice pricing, it was a pleasure doing business with Sharper Uniforms!

Jill, PA

We received the Polo ShirtsÖ they look great! Iím very happy with the product and even the colors of our logoÖ they were right!! Thank you for all of your help! We will definitely be doing business with your company in the future!

Erin, New Jersey

We love the 2 day delivery and free hemming on hotel pants! I couldn't believe that if Sharper Uniforms hems the pants we can exchange, and even return the pants!

Jim, San Francisco

The customer service over the telephone is great, I was able to have all my hotel uniform questions answered, it was so nice to have a live person answer the phone!

Sandy, New York City

The WEB site is very easy to navigate, I really like the feature of Companion Items & Recently Viewed Items, it makes the restaurant uniform shopping experience much more enjoyable!

June, Miami

It was great that I was able to Chat and request a hotel uniform catalog, we have multiple decision makers, and having a catalog made the process a lot smoother!

Alec, Boston

I like the fact the Sharper Uniforms recommended we try samples before we put in a large order for country club shirts. This way we were able to determine, size, fit, and color, and make sure management approved of the selection. It definitely was the way to go!

Lisa, Chicago

We realy like the fact that Averill's Sharper Uniforms is able to serve all our hotel uniform needs for all our departments: Front Desk, Food & Beverage, Banquets, Housekeeping and Maintenance.

Cindy, LA

The hotel uniforms are very nice. Your selection allows us to fit out all our hotel departments with one stop shopping!

Andrew, New Orleans

The restaurant apron selection is great, both in variety of styles and colors!

Ginny, San Francisco

We really love the ladies fitted blouses for our restaurant, the stretch fabric works really well, and it's nice to have a wide color selection.

Tina, Boston

FREE SHIPPING
On orders of $375 or more for Ground Ship Continental USA. Enter Coupon code shipfree when checking out
Why shop with us?
  • Live customer service 7 days per week, same day shipping
  • Decorating Services: Embroidery, Screen Printing & Heat Seal
  • Customize garments: change buttons, cuffs collars
  • Volume pricing
  • Custom aprons made in USA, 20 plus colors available